Digital Marketing

The Swan Swagat Marketing

Elevating Online Presence, Community Engagement & Bookings Through Targeted Digital Strategies

Project Overview

Client

Industry
Pub, Restaurant & Bar
Project Duration
2-3 Months
Strategies Used

The Challenge

The Swan Swagat is a popular pub in Hythe. They wanted to attract more customers and get the local community more involved. Even though the pub was well-liked, it was hard to find online. Their main problems were:

75%

Bounce rate

15%

Organic traffic

1.2%

Social media engagement

Our Approach

We deployed a bespoke digital marketing plan designed for the hospitality sector, focusing on authentic local engagement and search visibility. Our method involved a clear, phased process: in-depth local market analysis, strategic implementation, and ongoing refinement based on performance data.

Discovery & Analysis

We analyzed the local market and audience to find key opportunities.

Strategy & Planning

We built a targeted plan with a content calendar, local keywords, and success metrics.

Content & Activation

We launched optimized website content and engaging social campaigns.

Monitoring & Optimization

We continuously tracked data and refined our approach for better results.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

Our strategy boosted The Swan Swagat’s visibility by optimizing its Google Business Profile and local SEO. We revitalized social media with engaging content showcasing its food and events, and crafted a compelling narrative to highlight its unique atmosphere and seasonal offerings.

Results & Impact

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