Website Development

The Swan Swagat Development

Crafting a Modern Digital Experience to Boost Brand Presence

Project Overview

Client

Industry
Pub, Restaurant & Bar
Project Duration
2-3 Months
Strategies Used

The Challenge

The Swan Swagat, a cherished pub in Hythe, possessed traditional charm but its online presence was outdated. The existing website failed to reflect the pub’s warm atmosphere and was underperforming in key business areas:

85%

Non-responsive design

<1%

Conversion rate

60%

User drop-off

Our Approach

Our strategy was rooted in user-centric design and conversion-focused development. We aimed to build a website that was not only visually appealing but also functionally robust, making it easy for customers to find information and take action. The process involved in-depth discovery, strategic planning, meticulous execution, and ongoing refinement.

Discover & Planning

We defined the pub's brand, audience, and core objectives.

Architecture & Design

We crafted an intuitive sitemap and mobile-first visual design.

Build & Integration

We built a fast, secure site with an integrated booking system and easy-to-use CMS.

Testing & Launch

We rigorously tested across devices and ensured a smooth, managed launch.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

We built a new, fully-responsive website from the ground up, featuring a modern design with compelling visuals. The solution centered on a streamlined booking engine and dedicated, easy-to-manage sections for events and menus, all supported by a fast, search-engine-friendly technical foundation.

Results & Impact

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