Digital Marketing
iBar Beauty Salon
Driving High-Quality Leads and Business Growth Through Targeted Paid Advertising
- iBar Beauty Salon
- October 2025
- 2-3 Months
Project Overview
Client
- iBar Beauty Salon
Industry
Beauty & Personal Care
Project Duration
2-3 Months
Strategies Used
- Paid Advertising
- Lead Generation
- Social Media Ads
- Conversion Rate Optimization
- Landing Page Optimization
The Challenge
iBar Beauty Salon, a premier salon offering a range of beauty services, sought to consistently attract new, high-value clients in a competitive local market. While their in-salon experience was exceptional, their digital strategy needed a powerful boost to convert online interest into booked appointments. Their key challenges included
5%
lead conversion rate
10%
online booking
Our Approach
We developed a focused, results-driven paid advertising strategy designed to connect iBar Salon with potential clients at the very moment they were looking to book a service. Our process was built on a foundation of deep audience insight, continuous campaign optimization, and a clear focus on maximizing return on ad spend (ROAS).
Discovery & Research
Researched the local market and high-intent customer search behavior to identify key opportunities.
Strategy & Planning
Developed a targeted paid media plan with a clear budget and lead-focused success metrics.
Campaign Execution
Launched highly-targeted advertising campaigns on platforms like Google Ads and Meta.
Monitoring & Optimization
Conducted continuous performance analysis and optimizations to maximize lead quality and volume.
☆ Success Metrics
User Satisfaction
+86%
Development Time
-30%
The Solution
We implemented a targeted paid advertising strategy focused on capturing high-intent users. This involved running strategic PPC campaigns on facebook, driving traffic to optimized landing pages with clear “Book Now” calls-to-action, and structuring everything to efficiently capture lead information and convert clicks into appointments.
Results & Impact
- Generated a high volume of quality leads
- Achieved strong ROI with efficient ad spend
- Increased confirmed appointments
- Strengthened local brand presence
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