Digital Marketing  

The White Horse

Enhancing Digital Presence, Customer Interaction & Visits With SEO & Social Strategies   

  • The White Horse
  • May 2025
  • 3-4 Months

Project Overview

Client

  • The White Horse

Industry
Traditional Pub & Restaurant
Project Duration
3-4 Months
Strategies Used

  • Social Media Marketing
  • SEO Optimisation
  • Local SEO
  • Content Creation
  • Ad Campaigns
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The Challenge

The White Horse, a popular local pub in Dover, wanted to attract more customers, boost its online visibility, and stand out in a crowded market. While well-known in the community, its digital marketing efforts were falling short:

15%

Organic traffic

1.2%

Social media engagement

30%

Booking drop-off rate

Our Approach

Leveraging proven strategies, we designed a data-driven, multi-channel digital marketing plan for The White Horse. Our approach included local SEO, social media engagement, and conversion-focused content to drive measurable growth. The process began with competitor analysis and audience research, followed by strategic execution and ongoing optimization. 

Discovery & Research

Analysed keywords, customer behaviour, and engagement opportunities.

Strategy & Planning

Prioritized local SEO, Google My Business optimization, and social content scheduling.

Content & Campaign Execution

Launched SEO-optimised content and social media campaigns to drive engagement.

Monitoring & Optimization

Continuously tracked performance and refined strategies for better results.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

We implemented a tailored digital marketing strategy for The White Horse, focusing on local SEO (targeting key phrases like “pub in Dover” and “best pubs near me”), Google My Business optimization (ensuring accurate listings and managing reviews), and engaging social media content (promoting events, special offers, and behind-the-scenes moments). This approach strengthened their online presence, attracted more local searches, and boosted engagement, driving both visibility and traffic. 

Results & Impact

  • 90% growth in Google My Business impressions
  • Increase in Instagram followers & higher Facebook engagement
  • Improved online reputation with more reviews
  • More bookings for quiz nights, live music, and Sunday roasts
  • Strategic Technology Partner

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