Digital Marketing  

The County Members

Growing Online Reach, Connections & Business Through SEO & Social 

  • The County Members
  • May 2025
  • 3-4 Months

Project Overview

Client

  • The County Members

Industry
Pub & Restaurant
Project Duration
3-4 Months
Strategies Used

  • Social Media Marketing
  • SEO Optimisation
  • Local SEO
  • Content Creation
  • Ad Campaigns
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The Challenge

The County Members, a popular pub with a strong local following,sought to increase foot traffic, enhance online engagement, and strengthen its digital presence in a competitive market. Despite its reputation as a go-to spot for great food and drinks, its online performance needed improvement:

20%

Traffic from local searches

12%

Website traffic

3.8%

Average post engagement

Our Approach

 We developed a targeted digital marketing strategy for The County Members. Our approach combined local SEO, social media engagement, and conversion-focused content to drive measurable growth. We began with in-depth competitor and audience research, followed by strategic execution and ongoing optimisation. 

Discovery & Research

Studied competitors, customers intent, and engagement opportunities.

Strategy & Planning

Focused on local SEO, GMB optimisation, and social media content strategy.

Content & Campaign Execution

Created content SEO optimised, and engaging social campaigns for growth.

Monitoring & Optimization

Continuously tracked performance and refined strategies for better results.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

We implemented a digital marketing plan for The County Members, focusing on local SEO to rank for high-intent searches. We optimised their Google My Business profile with accurate listings, review management, and regular updates. Engaging social media campaigns promoted events and offers to build a loyal following. This strategy strengthened their online presence, boosted local search visibility, and drove more foot traffic. 

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Results & Impact

  • Increase in organic traffic for key local searches
  • 85% growth in Google My Business impressions
  • Improved online reputation with more engagement & reviews
  • Increase in views and likes on Instagram & Facebook.
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