Digital Marketing  

The Red Lion

Boosting Online Visibility, Engagement & Leads Through SEO & Social Media  

  • The Red Lion
  • May 2025
  • 3-4 Months

Project Overview

Client

  • The Red Lion

Industry
Food & Beverage 
Project Duration
3-4 Months
Strategies Used

  • Social Media Marketing
  • SEO Optimisation
  • Local SEO
  • Content Creation
  • Ad Campaigns
Start Your Project →

The Challenge

The Red Lion, a historic pub in Hythe, wanted to increase footfall, online engagement, and brand awareness in a competitive market. Despite having a great reputation locally, their digital presence was underperforming: 

90%

Target keywords not ranking

75%

Bounce rate

1.2%

Average engagement rate

Our Approach

Our strategy is built on proven digital marketing strategies tailored for hospitality businesses. We implemented a data-driven, multi-channel approach, combining technical SEO, localised content, and social media engagement tactics to drive measurable growth. The process began with competitive benchmarking and audience analysis, followed by strategic planning, content optimisation, and continuous performance tracking.  

Discovery & Research

Researched local SEO and customer needs to find growth opportunities.

Strategy & Planning

Prioritised targeted keywords, content schedule, and success metrics.

Content & Campaign Execution

Launched targeted campaigns, paid ads, and user-generated content initiatives.

Monitoring & Optimization

Continuous performance analysis and optimisations to boost results.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

We implemented a targeted digital marketing strategy for The Red Lion, focusing on SEO optimisation, local search visibility, and social media engagement. Key efforts included on-page SEO improvements, Google My Business optimisation, and engaging content for Instagram and Facebook to promote events and special offers.  

img2

Results & Impact

  • Organic traffic increased (ranking on 1st page for "pub in Hythe")  
  • Social media followers grew, with higher engagement.
  • Increased table bookings and event attendance
  • Stronger online reputation with more positive reviews
  • Strategic Technology Partner

Ready to transform your
business with cutting-edge
technology?

Our expert team delivers tailored software solutions that drive growth, efficiency, and innovation for forward-thinking businesses.

  • Custom Development
  • AI Integration
  • Cloud Solutions

Schedule Your Free
Consultation

Discover how we can help you achieve your business goals with technology.

Book Your Session Now→

No obligation · 30 minute session