Social Media Marketing
Maru Bhajia’s
Building a Strong and Engaging Instagram Presence to Increase Local Brand Awareness
- Maru Bhajia’s
- January 2026
- 5-6 Months
Project Overview
Client
- Maru Bhajia's
Industry
Indian Restaurant
Project Duration
5-6 Months
Strategies Used
- Social Media Marketing
- Instagram Reels Strategy
- Content Creation & Posting
- Brand Consistency Optimisation
- Organic Reach & Engagement Growth
The Challenge
Maru Bhajia’s is a local food brand known for its delicious bhajias and snacks. Despite having a strong offline reputation, its Instagram presence was not strong enough to attract and engage a wider audience. The brand wanted to build a more visually appealing and active Instagram profile to strengthen its online presence.
85%
Low online brand visibility
10%
online booking
Design
Our Approach
We implemented a structured Social Media Marketing strategy focused on visual appeal, consistent posting, and engaging content.
Discovery & Analysis
Analyzed the brand, target audience, and content goals to build a focused Instagram content strategy.
Creative Content Design
Designed visually attractive Instagram posts highlighting food, brand personality, and key offerings.
Reels Editing & Optimization
Created engaging reels using trending formats to increase reach and audience engagement.
Content Consistency
Maintained a regular posting schedule to build consistency and improve audience interaction.
☆ Success Metrics
User Satisfaction
+86%
Development Time
-30%
The Solution
We strengthened Maru Bhajia’s Instagram presence by creating visually appealing content and engaging reels that reflect the brand’s food quality and local vibe. The content strategy focused on making the page attractive, relatable, and engaging for local food lovers.
Results & Impact
- Grew from 800 to 2,500 followers in 5 months, a 212% increase (3.1x growth), adding 1,700 net new followers.
- Sustained a 5.4% engagement rate, well above the 1–3% considered strong for Instagram
- Reached 500K+ accounts entirely through organic content
- Drove 10K+ genuine engagements (likes, comments, shares, saves) from a warm, relevant audience.
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