Website Development

The White Horse Development

Crafting a Modern, User-Friendly Website to Boost Bookings and Showcase Character

Project Overview

Client

Industry
Pub & Restaurant
Project Duration
2-3 Months
Strategies Used

The Challenge

The White Horse, a beloved pub in Dover, needed a website that truly reflected its warm atmosphere and streamlined the customer journey. Their old site was outdated, difficult to navigate on mobile devices, and failed to capture the pub’s unique charm. Key issues included

90%

Bounce rate

<1%

Conversion rate

60%

Non-responsive design

Our Approach

Our strategy focused on building a robust, visually appealing website tailored to the hospitality industry. We followed a user-centric development process, beginning with understanding the pub’s brand and customer needs, followed by strategic design, meticulous development, and thorough testing.

Discover & Planning

Defined project goals and essential features.

Design & Prototyping

Created mobile-first designs focused on ambiance.

Development & Integration

Built a fast site with integrated booking.

Testing & Launch

Rigorous testing ensured a flawless launch.

Approach Outcomes

☆ Success Metrics

User Satisfaction

+86%

Development Time

-30%

The Solution

We designed and developed a completely new, responsive website focused on user experience.The new site features include a mobile-friendly framework, an integrated booking form, dynamic menus and events sections, and optimised performance for fast loading.

Results & Impact

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